23 Dec 2015, 09:30

Around the Web - December 2015 - AngularJS & AMP



Google released AMP (Accelerated Mobile Page) which is a subset of HTML to have the minimal formatting for content but possibly with ads and analytics embeded. It aims to speed up the web as Google defined it :

Instant. Everywhere.

For many, reading on the mobile web is a slow, clunky and frustrating experience - but it doesn’t have to be that way. The Accelerated Mobile Pages (AMP) Project is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere.

  • Online advertising - current situation (in French) : A summary to have the whole context on online advertising, the decrease of ads revenues, the rise of ad blockers and the possible alternatives, such as AMP but not only.
  • AMP and Responsive Web Design  : a very interesting article which describe what AMP is and isn't ; in a few words:
    • AMP is more an answer to Facebook Instant's article and apple news
    • APM is strictly performance oriented but not SEO or accessibility oriented
    • It does not threat RWD even if it can show some ways of improvments
  • Why AMP is fast : the article details how in terms of techniques, code and platform, APM is fast. You can take some best practices from it to apply to your websites (when relevant)